The Look of Love opens today (expands on July 12th) and that's exactly why we're here – to take another look at King of Soho aka
Steve Coogan and the rest of
Michael Winterbottom‘s cast (which is awesome by the way). Sex sells, but as you're about to see – these new pics are not so provocative. Unfortunately…
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I'm sure you know, but I will once again remind you that Winterbottom directed this biopic from a script written by
Matt Greenhalgh, which chronicles the scandalous world of Paul Raymond, legendary gentleman's club owner and erotic publisher in London.

Beside Coogan who stars as Raymond, the rest of the cast includes
Anna Friel as a nude dancer, choreographer, business partner and mother of his children;
Tamsin Egerton as a glamour model who became a pin-up star of his shows & magazines and
Imogen Poots as the love of his life, who became his business partner and heir to his empire, until her tragic and untimely death at age 36.

As usual – you will have to click on all these images to take a better look at the above mentioned names, and just in case you forgot some important plot-details, here's a little reminder:
With an eye for business opportunities and a taste for beautiful women, Raymond realized early on that sex sells. It all started out with one gentlemen's nightclub so hot that no real man could resist. Soon he took over the block, and shortly after, all of Soho. But that wasn't enough for Raymond, who, fearless to opposition, went on to publish erotic magazines and produce nude theater, earning the title of Britain's richest man…
Let us know what you think about the whole thing & stay tuned for more!
